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Intellectual Property

Thursday, Jul-25, 2024

Intellectual Property

The things that are most valuable in the economy today are not things you can touch. They are ideas, media products, information, reputations, ways of doing and rights of access - the currency of an information age in a media world.

Intellectual property law dictates how we can protect and how we can use these intangible things. Using the full armoury of weapons at your disposal, you can use it to stake your claim in the real new world - the one where business will be done in the coming decades.

McCormicks combines cutting edge skills and creativity with traditional good sense and acumen to deliver the ideas and information you need - you see, it's our business too.


McCormicks Intellectual Property expertise covers the full range of services with a busy portfolio of clients, from traditional manufacturing and retailing, through the art world into the cutting edge industries of media and sport.

Work includes :

  • Advice on Web Site Production and Domain Names
  • Management, Registration and Protection of Trade Marks
  • Working for Major Companies Assisting with the Management and Maintenance of their Intellectual Property Portfolios
  • Management of Large Scale Re-Branding Exercises for Corporate Clients
  • Creation of Franchise Agreements
  • Advising On and Negotiating For Sponsorship Arrangements
  • Representing a Number of Online/Computer Games Companies
  • Enforcement Measures Including Injunction Matters
  • Significant Work on Behalf of the F.A. Premier League and its 20 Member Clubs
  • Advice on Television and Audio Visual and Radio Broadcasting and Webstreaming by Clubs Worldwide
  • Advice on Exploitation by way of Mobile Telephony of Still Image, Video and Audio
  • Merchandising and Licensing Deals Across a Broad Spectrum of Industries, from Consumer Goods to Website Partnerships
  • The Firm is an Active Participant in Various Organisations Covering Cross-Industry Expert Groups, such as the Anti-Counterfeiting Group

"A prominent client is the FA Premier League, which the firm has advised on a range of matters including cross-border IP disputes." The Legal 500.

Renowned for his sports and media expertise, Peter McCormick of McCormicks is ‘a great communicator and outstanding with client relationships.” Chambers UK

McCormicks’ Peter McCormick has an excellent reputation for contentious and non-contentious work across broadcasting, IP rights and sponsorship and for defamation complaints relating to print and broadcast media.” UK Legal 500

The well-regarded Peter McCormick leads the team which handles both contentious and non-contentious work and acts for high-profile companies as well as individuals. The practice spans broadcasting, media, personal contracts, sponsorship, defamation and complaints relating to broadcasters and the press.” UK Legal 500

McCormicks has established itself as one of the few English media firms outside London with a profile in the wider market.” Chambers UK

"McCormicks’ ‘excellent’ team has ‘unrivalled knowledge of football.’ The ‘very commercial’ Peter McCormick is highlighted for his ‘expertise’ and ‘sound advice.” UK Legal 500

This Harrogate-based team plays an integral part in the region’s sports sector. However it is the team’s work for the Premier League which marks it out as one of the country’s elite sports practices.” Chambers UK

Peter McCormick is a prominent figure within sport, especially football. One client was highly impressed with his ‘very practical approach to commercial business – when I make big decisions, I run them past him. He’s so streetwise that while I know his expertise is in sports law, I feel confident asking him about anything!” Chambers UK

McCormicks is ‘a market leader in the field of sports law’. Peter McCormick is an ‘able advocate and a fearsome opponent’, and his ‘vast experience has allowed him to gain the ear of The Premier League’. He recently acted in arbitration proceedings relating to the FA’s Rule K, brought by Leyton Orient concerning the decision to approve West Ham United’s move to the Olympic Stadium. Philip Edmondson joined from Cobbetts LLP to head the litigation team.” Legal 500

McCormicks’ highly respected name partner Peter McCormick continues to advise the Premier League on football regulatory, brand reputation, commercial and IP matters. Other prominent clients are Leeds United FC and Yorkshire County Cricket Club.” - Legal 500

“The IP team at McCormicks advises its sports clients, including The Premier League and The Premier League Charitable Fund, on data protection issues and the licensing of trade marks and other IP rights. The team has also been advising Harrogate International Festivals on the preparation and negotiation of sponsorship agreements with WHSmith and Waterstones for writing festivals, and has been assisting Cleveland Process Designs with software development agreements and licenses to be entered into with Jupiter Insurance as well as the registration of trade marks for brand protection.” - Legal 500

“Known particularly for its sport, media and entertainment sectors expertise, the intellectual property practice at McCormicks assists clients with the protection and monetisation of their IP rights. The group also acts for several clients in the retail sector and is increasingly being instructed by start-ups. Corporate and commercial lawyer Jon Healey heads up the team, while name partner Peter McCormick is a key name to note, particularly for sports sector work.” - Legal 500