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Defamation and Reputation Management

Tuesday, May-21, 2024

Defamation and Reputation Management

Nobody needs to be told how all important reputation can be. And as the media play for higher and higher stakes, with sophisticated (and sometimes scurrilous) journalism countered by professional (and sometimes manipulative) spin machines, the twin values of integrity of character and freedom of speech move in ever tighter orbit around each other.

The law of defamation and its allied disciplines patrol the front line between those warning interests. And this is a war where there are fewer and fewer civilians: just about everybody is "in the media" in some form now, even if only as publishers of a website.

McCormicks brings its huge experience of media law and media organisations, and its proven record of innovation and technical excellence, to this most complicated and dangerous area.







McCormicks is one of the UK’s leading legal firms in the field of media and entertainment together with the related fields of Sports law and Intellectual Property Rights.

  • The firm acts on behalf of a number of celebrities, actors, sports personalities and musicians as well as leading production companies in film and television.
  • McCormicks represents agency organisations specialising in the representation of artists in the film and television world as well as the music industry. The firm has continued to advise on media and other rights and have prepared standard contracts of representation and negotiated on their behalf with artists.
  • McCormicks acts for the FA Premier League and its member clubs
  • McCormicks manages and advises on the protection and exploitation of the full range of Intellectual Property Rights.
  • As part of the process McCormicks provide full services in connection with management, registration and protection of trade marks.
  • The firm advises on web site production and domain names.
  • In the field of advertising and sponsorship the firm advises on negotiations for a huge range of sponsorship deals in sport, business and the arts.
  • McCormicks have a vast experience of merchandising and licensing deals on behalf of users and owners of the rights.
  • McCormicks have successfully represented numerous high profile clients in defamation matters of every nature.
  • The firm has advised celebrities on publishing activities including the publication of a novel which entered the Bestsellers List and continuing advice in relation to autobiographies.

"Peter McCormick at McCormicks is a leading media and entertainment lawyer and regularly appears as a legal expert on news broadcasts. The firm handles the FA Premier League’s media and broadcasting work as well as advising various models, authors and actors." Legal 500

"At McCormicks, the group provides the full package, handling defamation, reputation management and all manner of litigation with aplomb. Its Lawyers are ‘aggressive when need be and have the ability to adopt the approach the clients want.’ It also offers political reputation management advice. Peter McCormick remains the firm’s primary contact." Chambers UK

This Professional Discipline team impresses clients with ‘its cooperative work ethic. The lawyers make you feel important and they prioritise your work.” Chambers UK.

Clients dub Peter McCormick ‘an intellectually clever, commercially astute lawyer who is very good to have on your side in a time of crisis.’ He applies his great depth of experience and legal knowledge in a calm and efficient manner.” Chambers UK

McCormicks’ Peter McCormick has an excellent reputation for contentious and non-contentious work across broadcasting, IP rights and sponsorship and for defamation complaints relating to print and broadcast media.” UK Legal 500

Clients say the firm is ‘a very professional outfit with excellent credentials, contacts and knowledge.

Peter McCormick is known for his experience in sports law and has a reputation as being a powerful advocate of his client’s case. Clients say he is a ‘very commercial, straight-talking lawyer who is incredibly driven with a clear determination to succeed.” Chambers UK

The well-regarded Peter McCormick leads the team which handles both contentious and non-contentious work and acts for high-profile companies as well as individuals. The practice spans broadcasting, media, personal contracts, sponsorship, defamation and complaints relating to broadcasters and the press.” UK Legal 500

Clients say ‘They don’t just lay down the law. The advice we receive is pragmatic, common-sense and fits with the environment we are working within. Peter McCormick offers clients an authentic understanding of sports regulation and is applauded by sources for infusing his advice with commercial sense.” Chambers UK

McCormicks maintains a well-respected team. Practice head Peter McCormick is ‘knowledgeable, reliable, helpful and authoritative.” UK Legal 500

Harrogate-based McCormicks is highly influential in the football sector. Market observers say: ‘They have a really thorough knowledge of football, both the market and the law’. Clients say the firm is 'immensely responsive, very prompt, very quick, respond carefully to all the requests we’ve made.

Peter McCormick is a towering figure within football. Opponents, colleagues and clients alike are quick to attest to the value of the ‘practical common-sense advice’, provided by ‘a lawyer who not only understands football, but always sees the commercial realities as well.” Chambers UK.

McCormicks has ‘almost unparalleled experience in the sports world.’ Peter McCormick is a ‘first-class litigator.” UK Legal 500

McCormicks has established itself as one of the few English media firms outside London with a profile in the wider market.” Chambers UK

According to one source this team ‘does what is said on the tin.’ Peter McCormick is ‘thoroughly competent and absolutely responsive.” Chambers UK

"McCormicks’ ‘excellent’ team has ‘unrivalled knowledge of football.’ The ‘very commercial’ Peter McCormick is highlighted for his ‘expertise’ and ‘sound advice.” UK Legal 500

This Harrogate-based team plays an integral part in the region’s sports sector. However it is the team’s work for the Premier League which marks it out as one of the country’s elite sports practices.” Chambers UK

Peter McCormick is a prominent figure within sport, especially football. One client was highly impressed with his ‘very practical approach to commercial business – when I make big decisions, I run them past him. He’s so streetwise that while I know his expertise is in sports law, I feel confident asking him about anything!” Chambers UK

Peter McCormick heads a multi-disciplinary team at McCormicks, and gives ‘invaluable advice’. Clients include Harrogate International Festivals.” - Legal 500

McCormicks’ highly respected name partner Peter McCormick continues to advise the Premier League on football regulatory, brand reputation, commercial and IP matters. Other prominent clients are Leeds United FC and Yorkshire County Cricket Club.” - Legal 500